“Jab tak balla chal raha hai, thaat hai. Jab balla nahin chalega to…” The insurance ad definitely connects with the audience. Yuvraj’s natural self: both in terms of expressing the reality of life and his resilient spirit, makes the ad pragmatic. Who could have imagined the ad turning true for the “Philosophy Ambassador”? Certainly, not me!
Injury and sport are two sides of the same coin, a fact known to all. Therefore, injuries to sportspersons are taken for granted. But their illness is hard to be accepted. After all, they are considered to be the epitome of fitness. Yuvi’s illness has perhaps shocked the entire nation. Prayers and heartfelt wishes for his speedy recovery are pouring from all quarters. Everyone finds Yuvi mentally tough, and confident that he would emerge a winner.
Easier said than done, Yuvi is waging a battle not only with his illness, but sporadic emotional vicissitudes, erupting like a volcano, to pull him down. But the brand Yuvi is known for his fortitude. And it is this hopeful positioning, which makes us sanguine of his speedy recovery.
Soon, Yuvi would adorn the blue jersey and let his balla to do all the talking. He has many more missions to accomplish, many more new records to set and many more people to inspire. And this time around, motivating and encouraging cancer patients, especially the youth.
Yuvi’s fighting spirit, uplifts people’s morale, and the communication industry is no exception. It’s his unmatched ability to bounce back, which compels advertisers and PR agency to look at him as an ideal candidate to endorse “Hope and Courage”. I wouldn’t be surprised, if the communication industry has started contemplating to make Yuvi their brand ambassador for generating awareness on cancer. Perhaps, he would be roped in for next year’s World Cancer Day campaign!
I’m amazed by Yuvi’s upbeat attitude even during his illness. This very attribute of Yuvi, has quelled people’s anxiety speculating his illness. They are shocked, but not shaken. They are sad, but not sulking. They exude Yuvi’s buoyancy. There’s not an iota of doubt among them. They are optimistic about Yuvi being fit and back in the team soon. This clearly indicates the impact of Yuvi’s positive ripple effect on people, and the reason for communication experts to regard him as a true promoter of optimism.
It is certain. The brand ambassador of courage is going to be back with a mission for purpose. Touching the lives of millions and transmitting the power of unflagging spirit, through his experience. Yuvi is a game changer, and this time he is going to play hopeful innings!
Shivani Venugopal
PR Professional
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