while talking to a senior person in Media, who heads the HR department the point that emerged was that the world has changed in last few weeks and everything is now looking very negative. The front page of ET or other financials tells us that companies have lost in tune to lakhs of crores in market capitalization. The question is where is all that money gone, is it just that all the optimism or now the negativism creation of media, if the answer is yes then PR has a lot of role to play in coming months.
Which also brings us to the point is the strategy of ICICI bank ti use Sharukh Khan for building confidence amongst its depositors and other stakeholders going to work.
My personal opinion, this is the time to build business and grow
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