Saturday, November 1, 2008

Social Media - Innovative tool to build a communications campaign

Today's article in The Hindustan Times, which follows a successful story in CNN-IBN definitely drives home the point that it is very much possible to use internet or social media to build a campaign and that too successfully.
While at Imprimis we did not had much experience in doing any such campaigns but thought was there and team has done wonderful job of bringing online messages to offline media and therefore mainstream the campaign now.
What will be the next steps for this campaign needs to be seen now, but I am sure that today's article will increase the hits on the blog and disseminate the key messages that we have been working on to a wider audience base.

For your reference, here is the link of the HT article
Well Nymphia has become a social activist now and do we see her entering politics now

and here is link to CNN-IBN one

World polio day paraolympics shooter makes india proud

1 comment:

Imprimis PR said...

Definitely I think that there will be more traction towards the blog with the article coming out in a main publication.However it remains to be seens how much momentum can we sustain.About Joining Politics i think why not sometime in the future after all if people still treat politics as a dirty word then we have not right to crib about the state of of our country.For Change we need to bring in the change first to ourselves Nymphia