Aman Ki Asha, a peace initiative campaign by TOI & the Jang group- the two leading media houses of India & Pakistan, aimed to discuss the core and non-core issues that have resulted in a state of mistrust between the two countries for the past 60 years. It also intends to promote the economic, cultural and educational benefits that an honorable and durable peace between the two neighbors will bring. The campaign was launched on New Years Day and the reason behind was that this year would indicate a change in Indo-Pak Relations. Major Events took place- such as T.V. commercials spoke about the objectives for about 2 months and a musical concert by Rahat Fateh Ali Khan & Kailash Kher with various other artists at Old Fort was organized as part of their campaign.
The question that is on everyone’s minds is that-will all this really help in getting the two countries together. Will Aman Ki Asha be successful in building the bridge between the people of two nations?
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