As it turns out, nothing can kill your prospects for fast growth than a few unkind words posted by an alienated employee, “wronged” customer, competitor or even a prankster. And its ease for anyone to do that given the ease and the anonymity of online communication. What’s more, if the comments are in interactive communities , you can have a crisis in your hands.
Most companies and executives don’t have any level of online reputation monitoring.
Yet, one simple thing that a company can do which will enable them to take corrective measures and a prevent a crisis: monitoring online reputation.
Put in place an online reputation monitoring system. For starters one can go to Google Alerts now, set up an account for free and put some keyword phrases like the company name, products/services, and top executives.
